UPDRAFT

Last modified July 28, 2026

Terms of Service

Effective July 28, 2026

These Terms of Service are an agreement between you and Updraft Labs, LLC (“Updraft,” “we,” “us,” or “our”). They govern your access to and use of Updraft's websites, onboarding, workspaces, merchant console, artificial-intelligence features, generated and hosted storefronts, commerce tools, and related services (collectively, the “Service”). By creating an account, purchasing a plan, or using the Service, you agree to these Terms and our Privacy Policy.

If you use the Service for a company or other organization, you represent that you have authority to bind it. In that case, “you” includes that organization.

Eligibility and business use

You must be at least 18 years old and able to form a binding contract. The Service is offered for business use. You may use it as a sole proprietor or on behalf of an organization, but not if applicable law bars you from receiving the Service.

Accounts and workspaces

You must provide accurate, current information and keep it updated. You are responsible for protecting your credentials, choosing appropriate workspace permissions, and all activity under your account or workspace. Notify support@updraft.site promptly if you suspect unauthorized access.

Workspace owners and administrators may manage content, members, integrations, billing, and other settings. You are responsible for ensuring each person you invite is authorized to access the workspace and its data. We may require verification before making security-sensitive, ownership, payment, or domain changes.

The Service

Updraft provides software for creating, operating, and hosting online storefronts. Features may include onboarding, catalog and media tools, storefront generation, an AI assistant and coding agent, previews, publishing, custom domains, commerce operations, analytics, billing, and support.

We may improve, add, remove, limit, or discontinue features. Preview, beta, or experimental features may be less reliable and may change without notice. We aim to keep the Service available, but do not promise uninterrupted or error-free operation. When practical, we will give notice of a material discontinuation that affects paid use.

You are responsible for keeping copies of content and exports you need. Updraft's storage, versioning, or recovery features are not a substitute for your own business-continuity plan.

Plans, fees, and renewal

Current prices, plan limits, billing intervals, included usage, and any additional terms are shown at checkout or in the Service. You authorize Updraft and its payment processor to charge the payment method you provide for fees and applicable taxes.

Unless checkout says otherwise, subscriptions renew automatically for the same billing interval until canceled. You may cancel through available account or billing controls. Cancellation stops future renewals but does not reverse charges already incurred, and access may continue through the paid period. Except for the guarantee below or when law requires otherwise, payments are non-refundable.

We may change prices or plan features prospectively. We will provide notice before a price change applies to an existing paid subscription when required by law or our checkout terms. You remain responsible for charges caused by exceeding disclosed usage limits or enabling separately priced services.

Money-back guarantee

No risk. Money-back guarantee if you can't launch.

If a checkout or plan page says the guarantee applies, you may request review within 30 days of purchase when you cannot launch a storefront after completing onboarding, providing requested product and business details, and giving Updraft a reasonable opportunity to resolve the launch blocker.

The guarantee does not cover a change of mind, prohibited or unsupported products, inaccurate or incomplete information, failure to cooperate, third-party account restrictions, chargebacks, abuse, unverifiable accounts, or work already exported or used outside Updraft. Contact support@updraft.site from your account email and describe the blocker. This section does not limit rights that cannot be waived under applicable law.

You are the merchant

Updraft supplies software. You—not Updraft—are the seller and merchant of record for transactions through your storefront. Your customers buy from you, not from Updraft, and Updraft is not a party to those sales.

You are solely responsible for:

  • your products and services, including their legality, safety, quality, accuracy, labeling, warranties, and required licenses;
  • product descriptions, images, prices, promotions, inventory, and marketing claims;
  • taxes, registrations, reporting, collection, and remittance;
  • shipping, fulfillment, delivery estimates, returns, refunds, chargebacks, disputes, recalls, and customer support;
  • clearly identifying your business and publishing accurate privacy, terms, shipping, refund, contact, and other legally required policies; and
  • complying with consumer-protection, privacy, accessibility, advertising, sanctions, export, product-safety, and other laws that apply to your business and customers.

Updraft may provide settings, generated text, readiness checks, or operational tools, but those are not legal, tax, accounting, financial, or business advice. You must review them and obtain professional advice when appropriate. Updraft is not a marketplace facilitator, fulfillment provider, tax adviser, or guarantor of your store's compliance unless a separate written agreement expressly says otherwise.

Stripe and store payments

Updraft uses Stripe for subscription billing and may let you connect a Stripe account for storefront payments. Stripe provides payment-processing services under its own terms, including the Stripe Connected Account Agreement. You must satisfy Stripe's onboarding, verification, restricted-business, payment-network, dispute, and other requirements.

When you enable connected payments, you authorize Updraft to create or connect a Stripe account for you; exchange relevant account and transaction data with Stripe; create checkout sessions; receive and process payment events; show account, payment, refund, dispute, payout, capability, and tax-readiness information; and perform supported actions that you request or approve. This authorization is limited to providing, securing, supporting, and enforcing the Service.

Storefront charges are made for your connected merchant account. Stripe may hold funds, request information, restrict capabilities, or suspend processing under its own agreement. Updraft does not control those decisions and is not responsible for Stripe's services. You remain responsible for amounts owed because of your sales, refunds, disputes, negative balances, taxes, and payment activity.

Your content and data

“Customer Content” means information or material you or your users submit to or create through the Service, including prompts, messages, files, images, product and business data, store settings, code, and storefront content. You retain ownership of your Customer Content.

You grant Updraft a non-exclusive, worldwide, royalty-free license to host, store, copy, modify, display, transmit, and otherwise use Customer Content only as reasonably needed to provide, secure, support, maintain, and improve the Service; follow your instructions; and comply with law. This license includes publishing content you choose to place on a public storefront and allowing our service providers to process content for those purposes. It ends when no longer needed for those purposes, subject to reasonable technical and legal retention.

You represent that you have all rights and permissions needed for Customer Content and our processing of it. Do not submit content that violates law, another person's rights, or your obligations to customers or third parties.

Artificial intelligence

“Input” means content or instructions supplied to an AI feature. “Output” means material an AI feature generates from Input. Inputs and Outputs are Customer Content and may be processed by third-party AI providers to deliver the feature.

As between you and Updraft, and to the extent permitted by law, you own Output generated specifically for you. This does not transfer ownership of Updraft's software, templates, tools, designs, documentation, or other pre-existing material, and it does not give you rights in third-party material. Output may not be unique; other users may receive similar material.

AI Output can be inaccurate, incomplete, misleading, biased, insecure, unlawful, or unsuitable for your purpose. You must review and test Output before publishing, deploying, sending, or relying on it, including product claims, prices, policies, taxes, shipping promises, accessibility, code, and checkout behavior. You are responsible for decisions and actions based on Output.

Do not place unnecessary sensitive, regulated, confidential, or children's personal information in AI features. You must have authority to provide all Inputs and permit their processing.

Updraft property and feedback

Updraft and its licensors own the Service, including software, reusable components, workflows, designs, documentation, trademarks, and other technology, excluding Customer Content. Subject to these Terms, Updraft gives you a limited, non-exclusive, non-transferable, revocable right to use the Service during your account term for your internal business purposes.

If you provide suggestions or feedback, you allow Updraft to use it without restriction, payment, or attribution. This does not transfer ownership of your Customer Content.

Acceptable use

You may not use the Service to:

  • violate law, sanctions, export controls, payment-network rules, or third-party rights;
  • sell or promote prohibited goods or services, fraud, deception, unsafe conduct, or unlawful discrimination;
  • upload malware, spam, infringing material, or content that exploits or endangers people;
  • probe, scan, or test systems without permission, interfere with the Service, or access accounts or data that are not yours;
  • scrape or copy the Service except through an authorized feature, reverse engineer it except where law permits, or build a competing service from non-public Service elements;
  • share credentials improperly, bypass security or usage limits, conceal abusive activity, or overload infrastructure; or
  • use AI features to make unlawful decisions, impersonate others deceptively, or create material you do not have a right to use.

We may investigate suspected violations, remove or restrict content, limit publishing or payments, and suspend access when reasonably necessary to protect users, customers, third parties, or the Service.

Merchant-customer data and privacy

Our Privacy Policy explains how Updraft handles personal information. For personal information Updraft processes on your instructions to operate your storefront, you are responsible for providing required notices, obtaining required permissions, responding to customer requests, and giving us lawful instructions. You may not use the Service to collect personal information unlawfully.

We treat non-public Customer Content as confidential in ordinary Service operation and disclose it only as described in these Terms, the Privacy Policy, your instructions, or law. These Terms do not create audit, certification, data-residency, or industry-specific compliance duties. A separate signed agreement controls if you require additional commitments.

Third-party services

The Service may connect to or depend on third-party services such as payment processors, authentication providers, AI providers, analytics tools, hosting platforms, domain providers, commerce systems, or import sources. Their terms and privacy practices apply to their services. Updraft is not responsible for third-party services, content, availability, or decisions. We may change or stop supporting an integration when needed for security, compliance, or Service operation.

Suspension and termination

You may stop using the Service at any time and may cancel a paid plan as described above. We may suspend or terminate access for material breach, nonpayment, security or legal risk, harm to others or the Service, or discontinuation of the Service. When practical, we will give notice and an opportunity to cure.

After termination, your right to use the Service ends. Customer Content may be deleted under our retention practices. Publicly published, exported, cached, backed-up, legally retained, or third-party-held copies may persist. You remain responsible for obligations and charges arising before termination. Provisions that by their nature should survive termination—including ownership, payment obligations, disclaimers, indemnity, liability limits, and general terms—will survive.

Disclaimers

To the maximum extent permitted by law, the Service is provided “as is” and “as available.” Updraft disclaims implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service or Output will be uninterrupted, secure, accurate, compliant, or free from harmful components, or that your store will launch, generate sales, or meet a particular business result.

These disclaimers do not limit warranties or rights that cannot lawfully be excluded.

Indemnity

To the extent permitted by law, you will defend, indemnify, and hold harmless Updraft and its affiliates, officers, directors, employees, and agents from third-party claims, damages, losses, liabilities, and reasonable costs arising from your Customer Content; products or services; storefront or customer relationships; transactions, taxes, fulfillment, refunds, or disputes; violation of these Terms or law; or infringement of another person's rights. We will promptly notify you of a covered claim and reasonably cooperate. You may not settle a claim in a way that admits fault by or imposes obligations on Updraft without our written consent.

Limitation of liability

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, or data, even if advised those damages were possible.

Updraft's total liability arising out of or relating to the Service or these Terms will not exceed the amount you paid or owed Updraft for the Service during the 12 months before the event giving rise to the claim. If you used only free Service features, the cap is 100 U.S. dollars.

These limits apply regardless of legal theory and do not exclude liability that cannot be limited by law. They do not limit your payment obligations or indemnity duties.

Changes to these Terms

We may update these Terms as the Service or law changes. We will post the updated version and change the last-modified date. When reasonable or legally required, we will provide advance notice of a material change through the Service or by email. Changes apply prospectively. If you do not agree, stop using the Service before the change takes effect. Continued use after the effective date means you accept the updated Terms.

General terms

These Terms and incorporated policies are the entire agreement about the Service unless we sign a separate agreement with you. If a separate signed agreement conflicts with these Terms, the separate agreement controls for that conflict.

You may not assign these Terms without our written consent. Updraft may assign them in connection with a merger, acquisition, reorganization, sale of assets, or by operation of law. Failure to enforce a provision is not a waiver. If a provision is unenforceable, it will be modified only as needed and the rest remains effective. Headings are for convenience. Neither party is liable for delay caused by events beyond reasonable control, except payment obligations.

Notices may be delivered electronically to the account email, through the Service, or by posting when these Terms permit. You are responsible for keeping your email current.

Governing law and courts

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law rules. You and Updraft consent to exclusive jurisdiction and venue in the state and federal courts located in Delaware for disputes arising from these Terms or the Service. This section does not override non-waivable rights or a forum that applicable law requires.

Contact

Questions about these Terms or the Service may be sent to support@updraft.site.